Every creator on TikTok will have slightly different best TikTok post times. While studies like the one conducted by Influencer Marketing Hub are helpful, the reality is that your target audience will determine the best time for you to post. How to identify the best time to post on TikTok based on your audience You can use a free tool like The Time Zone Converter to perform time zone conversions. The time you post will vary depending on the time zone your audience is located in. Tip: these times are in Eastern Standard Time (EST). Here is a visual representation of the study for better understanding: While the days with the highest engagement are Tuesday by 9 am, Thursday by 12 pm, and Friday by 5 am. Note: The asterisked (*) times are when TikTokers are most active on the platform.įrom this study, we can deduce that the best times to post on TikTok are 6 am to 7 am, and 7 pm to 11 pm. Here is the result of their study in Eastern Standard Time (EST): In the study, they analyzed 100,000 TikTok posts to discover the best time to post for each day of the week. Influencer Marketing Hub conducted a study to identify the best global times to post on TikTok. Best time to post on TikTok: what the stats say In this article, you will learn how to use TikTok analytics to find out the best time to post on TikTok. You will also get more engagement on your posts and reach more followers. Optimizing your posting times will help improve the performance of your content. You must create a posting schedule to fit your unique audience. It is important that you find the best time to post on the platform based on your audience.Īs trends and user behavior change on TikTok, your audience will determine the best time to post. Every creator, influencer, and brand on TikTok has followers located in different time zones.
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